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Independent Living News & Policy from the National Council on Independent Living

Content Marketing for Centers for Independent Living: Communicating your Strengths and Expertise in your Community

IL-NET Logo - CIL-NET + SILC-NETCIL-NET Presents… A National Teleconference & Webinar

May 13, 2015; 3:00 – 4:30 p.m. Eastern

Register online or by using the printable registration form (PDF).

Do you wish more people in your community knew about the great work your Center is doing? It may seem far-fetched, but marketing your expertise and success shouldn’t be a luxury. Thinking carefully about your content marketing will help you set goals, communicate success, and find new consumers and supporters. You’ll learn how to conceptualize marketing strategies that work for you and your budget while attracting the right people in your area. Join us in May to learn proven content marketing strategies from a successful CIL. 

Registration Fee: $75.00. Fee is per site (connection) and does not apply per participant; registrants are encouraged to gather as many individuals as desired to participate by telephone or webcast.

Target Audience

  • CIL executive directors, program managers, and staff interested in expanding CIL capacity through effective content marketing and communication

Learning Objectives

Upon completion of this webinar, participants will be able to:

  • Define the concept and benefits of Content Marketing as a strategy for communicating expertise to relevant stakeholders
  • Develop an effective strategy for creating and distributing relevant and valuable content to educate and engage CIL target audiences
  • Identify various tactics to tie CIL marketing to the 25th anniversary celebrations of the Americans with Disabilities Act (ADA)
  • Identify best practices for developing a successful content creation and deployment strategy through numerous examples, case studies, and tools as shared by a marketing expert in the IL field

Meet Your Presenter

Carol Voss is PR & Marketing Director at IndependenceFirst in Milwaukee, WI and has been there for the past 13 years. She is the digital strategist for social media and digital web profiles and is a frequently-requested presenter for nonprofit and business audiences throughout the Midwest on best practices for media relations and social media relationship-building. She successfully gains news features and community expert source quotes in online, print, and television media monthly; she has also been using social media to accomplish PR goals.  She creates messages, brand consistency and advertising plan/budget to meet over 20 program area’s needs at one of the largest ILCs in the nation.  In addition, she builds community relations with area leadership and uses online-to-offline relationship-building strategies to benefit the organization’s advocacy, volunteer, donation, program participation and publicity goals.


PRESENTED BY CIL-NET: A program of the IL-NET national training and technical assistance project for Centers for Independent Living (CIL-NET) and Statewide Independent Living Councils (SILC-NET). The IL-NET is operated by ILRU, Independent Living Research Utilization, in partnership with the National Council on Independent Living (NCIL) and the Association of Programs for Rural Independent Living (APRIL).

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